Mahmood Maarefi; Houshang Asadullah; Esmail Hassanpour Ghoroghchy
Abstract
Digital space is increasingly associated with the tourism industry, and content production as an important part of this space is seeking to attract customers. Content is the core of digital marketing which is in charge of educating, raising awareness, informing and creating added value for customers. ...
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Digital space is increasingly associated with the tourism industry, and content production as an important part of this space is seeking to attract customers. Content is the core of digital marketing which is in charge of educating, raising awareness, informing and creating added value for customers. The purpose of this study is to present a content marketing model based on artificial intelligence in the tourism industry of Fars province. This paper presents a content theory model based on data based theory. Genetic algorithm is used as one of the artificial intelligence algorithms for content selection, content format and content distribution channel. The results show that artificial intelligence has the ability to select the content that is more applicable and useful than the experts and human resources. Finally, this model was able to be efficient and effective in spreading content in Fars province tourism industry.
